Nobody likes being sold to. Especially not online.
Yet your job as um tráfego pago manager is to get people to click, convert, and take action.
So how do you do it without turning people off with pushy, overhyped, or boring sales language?
The answer: write ad copy that connects — not just converts.
Ad copy that sounds like a conversation, not a pitch.
In this article, you’ll learn how to write persuasive ad copy that feels authentic, helpful, and high-converting — even for cold traffic.
Why “Salesy” Copy Doesn’t Work
Today’s users are:
- Overexposed to ads
- Trained to scroll past “fake” hype
- Skeptical of bold promises
- Looking for real value, fast
So if your ad sounds like a cheesy late-night infomercial, you’ll lose trust — and attention.
Instead, your copy should:
✅ Address real problems
✅ Sound natural and conversational
✅ Focus on the reader, not just your product
✅ Guide — not pressure — people into action
Structure of Great Ad Copy (That Doesn’t Feel Salesy)
Here’s a simple, proven structure to use:
1. Hook
Stop the scroll with a relatable statement or question.
“Still struggling to get clients, even after trying all the templates?”
2. Pain or Frustration
Acknowledge what your audience is feeling.
“You’re posting, pitching, and doing ‘all the right things’… but it’s just not working.”
3. Introduce the Solution
Briefly introduce your offer without overselling.
“That’s why we created a free guide to help freelancers land high-paying clients — without sounding desperate.”
4. Build Trust with Proof or Simplicity
Use a testimonial, benefit, or logic-based reassurance.
“Used by 2,000+ freelancers worldwide, and it only takes 10 minutes to apply.”
5. Call to Action
Clear, soft CTA with benefit-driven language.
“Click below to get your free copy. No fluff — just results.”
Tips to Make Your Ad Copy Feel More Human
✅ Use Conversational Language
- Write like you talk
- Use contractions: you’ll, we’re, it’s
- Short sentences.
- Occasional one-word lines.
“Tired? Same. That’s why we built this.”
✅ Focus on “You,” Not “We”
Make it about them — not your product or brand.
❌ “We are proud to announce…”
✅ “You deserve tools that actually save you time.”
✅ Use Specific, Not Generic Benefits
Avoid fluff like “change your life” — instead, say:
✅ “Save 5 hours a week”
✅ “Close your first client this month”
✅ “Get 12 content ideas in 10 minutes”
✅ Show Empathy
Let them know you understand what they’re going through.
“You’ve probably downloaded 5 freebies this month and none of them helped. Let’s change that.”
✅ Add Social Proof Without Bragging
“Trusted by 800+ designers who hate writing captions.”
✅ Add Personality or Humor (When Appropriate)
“You don’t need a marketing degree or 14 coffee-fueled nights. Just this simple checklist.”
People connect with authenticity, not perfection.
Where to Use This Type of Copy
- Facebook and Instagram Ads
- YouTube video ad scripts
- Google Display headlines and descriptions
- TikTok ad captions and overlays
- Landing page hero sections
- Retargeting ads (especially effective here)
Common Mistakes That Sound “Too Salesy”
❌ Overhyping:
“This one secret will change your life forever.”
❌ Fake scarcity:
“Only 1 left!” (on a digital product…)
❌ Talking like a brand, not a person:
“Our mission is to provide unparalleled solutions…”
❌ Using passive or vague language:
“May help some users in some cases…”
✅ Instead: Be clear, direct, and helpful.
Quick Copy Fixes to Sound More Natural
| Instead of… | Try… |
|---|---|
| “Limited time only!” | “We’ll keep it up for a few more days.” |
| “Act now!” | “If it feels right, give it a try.” |
| “Game-changing system” | “Simple steps that actually work.” |
| “Guaranteed to work!” | “Worked for me — and hundreds of others.” |
| “100% satisfaction!” | “Try it. If it’s not helpful, no pressure.” |
Final Thoughts: Be a Helper, Not a Hype Machine
You don’t need to trick people into clicking.
You don’t need to push them into buying.
You just need to help the right people find the right solution — and speak to them like a real person.
If your ad copy sounds honest, empathetic, and clear…
…you’ll earn more attention, more trust, and more conversions — without sounding salesy at all.